HI, I’M ALISON GATTO
Wellness concierge, entrepreneur, and advocate for high-performing women over 40.
I traded Jimmy Choos for sneakers and spreadsheets, and while I was crushing it professionally, behind the scenes I was running on empty. I was juggling family, business, and the nonstop demands of everyone around me—while quietly wondering why I didn’t feel like myself anymore.
I always knew I wanted to run my own business—I just wasn’t sure what it would look like. I’ve been passionate about wellness since I was 17, but life took me down an unexpected (and powerful) path. What started as a casual conversation about a franchise opportunity quickly turned into a full-blown leadership role, and before I knew it, I was overseeing a team of 200+, managing logistics, operations, and all the pressures that come with running a fast-paced company.
Despite eating “clean,” staying active, and doing everything I thought I was supposed to do, I still felt bloated, inflamed, exhausted, and disconnected from my body. What had always worked... stopped working. And honestly? I was frustrated and tempted to just give up.
But that’s not who I am—and that’s not who you are either.
Instead, I got curious. I ran the labs. I made the mindset shifts. I rebuilt my routines. And what I discovered changed everything:
Midlife wellness isn’t about doing more— it’s about doing what actually matters.
Now, as the founder of The Elevate Collective and creator of the Fierce Over 40™ program, I help powerhouse women like you simplify wellness and step into their next chapter energized, confident, and in control again.
Because I know what it’s like:
To skip workouts for emails
To cut family trips short for business emergencies
To hit “burnout” but feel like you don’t have time to pause
To keep showing up for everyone else… while putting yourself last
And I also know this:
Taking care of you is taking care of business.
And you don’t have to do it alone.
Let me help you take the guesswork out and create a plan that fits your life, your body, and your goals—so you can feel good again. For real.
